|Let me share an exciting project I am working on. I have always believed in sharing your passion for what you do, especially when you are an artisan or specialty producer. This can be done by showing how you do things to your clients and customers; they soon get more connected to you and become raving, loyal fans. Documentary images of you, your team and and the action in your workplace are an excellent way to get this sharing underway.
Weston Milling are an innovative company converting agricultural products into bakery ingredients. With locations across Australia and New Zealand, Weston Milling partners with their customers, be it a small local bakery or a large national manufacture. Weston Milling only ever use the finest raw materials and work at all levels of the supply chain to produce the best possible product.
So where do I fit in? I was selected by Red Candy Creative Agency to provide documentary style images for Weston Milling. I am visiting some of their key clients across Australia and going behind the scenes and photographing various production processes.
What have I learnt so far? Bakers work really hard, even with state of the art machinery, it can be extremely physical work and is very hands on. Quality is paramount, The lengths each bakery goes to to deliver you a unique and beautiful loaf of bread needs to be seen.
Oh and the smell of bread coming out of the oven is just delightful!
Here are some of the photos from this my Brisbane and Adelaide photo shoots, keep coming back to see the latest images.