I had the pleasure of capturing commercial images for Smoke Alarm Solutions. My brief was to capture story telling images of some of their technicians on the job and provide a collection of images to be featured in new corporate marketing materials.
Ensuring that recommended smoke alarms are installed correctly and serviced regularly is an essential task for homeowners and landlords, particularly in the winter months.
We designed a photo shoot to capture technician profile images, technician in action images and a potential customer researching smoke alarm options. I have to congratulate Smoke Alarm Solutions for developing their brand authentically featuring their actual people. They understand we do business with those we know and trust. It’s tempting to source generic tradesman images from stock libraries and have them “represent” the team, it’s much more effective to profile the real people who will attend the property.
Combining story telling images with relevant text is a great way to get your message across authentically. After all, who has the time and patience to read reams of text these days? Smoke Alarm Solutions have used our images in their print, online and social media marketing materials. They have created infographics and website banners to communicate their important message to homeowners and landlords.